Validate your LinkedIn strategy.
Instantly visualize your brand authority, audience health, and content performance. Then take action with prescriptive insights extracted from your personal LinkedIn data.
What you measure, you improve.
And everyone on LinkedIn is flying blind.
If you want business results from LinkedIn, you need clear and prescriptive insights. Unfortunately, LinkedIn's metrics are shallow and murky — and they don't tell you how to improve.
In fact, blindly posting on LinkedIn is a risky proposition. At best it wastes your time. At worst, it damages your reputation. But the right insights from your individual data will help you get positive results from the time and effort you spend on LinkedIn.
The Creator Performance Index is a framework that turns your LinkedIn data archive into a prescription to enhance your performance.
Brand Authority
Leave behind the vague advice to "be authentic" or "build a brand." Quantify your Brand Awareness, Trust, and Engagement to track your influence over time. more →
Audience Health
Creating great content isn't the same thing as building an audience. Audience Health insights show you how active, cohesive, and invested your audience is. more →
Content Performance
Go beyond vanity metrics. Quantify your content's competitiveness in the feed vs. your following size and see the impacts of changes in organic reach. more →
These insights (and more) are locked up in your LinkedIn data archives. You would need to wade through and interpret thousands of rows of data to extract them, and then figure out what to do to improve.
The Creator Performance Index is your shortcut to unique, plain-language insights of your activity on LinkedIn. Get a custom analysis from a practicing PhD data scientist and a tenured growth marketer with a combined 32 years of professional experience.
"Holistic... innovative... insightful..."
This analysis is a valuable tool for content creators. It uses data effectively to provide actionable insights.
NICK BENNETT
B2B Creator | Co-founder of TACK and ClubPF
Your performance, indexed.
One score to validate it all.
Your overall LinkedIn performance is indexed with a score from 1-10 so you can instantly see where you stand at a glance. The makeup of your score is benchmarked and then individualized with an archetype assignment — like a Meyers-Briggs for creators.
See your total content performance, audience health, and brand authority scored as one north-star metric.
Learn how each component of your score stacks up relative to the top and bottom 25% of creators on LinkedIn.
Understand your unique strengths & weaknesses defined by the nature of your performance score makeup.
"10/10 structure and content..."
This analysis is gorgeous! My custom CPI score & the breakdown of the components are easily my favorite parts.
TREVOR VAN WOERDEN
B2B Creator | Livestream & Creator Enablement Enthusiast
Your brand is an asset.
Track its value. Quantify its impact.
You build your brand through high-performance content and accelerate it through a loyal audience — but it is not the result of any one input. Brand awareness, engagement, trust, and loyalty are the cumulative effect of a deliberate and successful growth strategy.
Brand Awareness: Your Notoriety
Awareness must be maintained, or it will naturally decline. Measure your level of brand awareness and track it over time to see exactly how well you are staying top of mind.
Brand Engagement: Your Affinity in the Market
Your total brand engagement is the cumulative effect of every interaction that people initiate through your content and profile. It measures the affinity the market has for your brand.
Brand Trust: Your Authority
We trade in trust before we deal in dollars. And trust is the result of predictable behavior over time. Keep track of the trust you've earned through the right kind of consistency
Brand Loyalty: Your Relationship Retention
Accruing new followers is good, but retaining relationships is essential to growing business results. See how your brand retains loyalty throughout your relationship with your champions.
Your network is your net worth.
See how healthy your portfolio is.
Not all followers are created equal. Audience Health insights show you the cohesion between your following as a whole and the content you are serving them. Alignment determines whether good content gets the reach it deserves.
Following Growth: Your Addressable Audience
Growth is essential to counteract natural audience attrition. People change industries, preferences, and platforms — growing your follower count over time sustains your success.
Audience Composition: Your Follower Demographics
Your audience is not a monolith, and who they are determines the value you can generate from LinkedIn. Know the follower headcount for the most prevalent segments of your audience.
Your True Fans: The Champions in Your Audience
A few die-hard fans make up a significant share of engagement you see on LinkedIn. They accelerate your influence. See who your top-20 champions are and the impact they have.
Audience Engagement: Your Engagement per Follower
When you attract followers who love what you create, you maximize content success. See how engaged your audience is, adjusted for how your following size changes over time.
Win attention, win the feed.
Objectively measure your content quality and competitiveness.
Go beyond vanity metrics and measure your content creation skill rather than an individual post's performance. See the changes in your content potency as you adjust your publishing strategy and tactics over time.
Publishing Analysis: Your Posting Practice
Visualize the impact of your LinkedIn publishing practices. See your accumulation of impressions, average impressions per post, and publishing frequency.
Content Performance: Your Relative Reach & Engagement
Know if your content is working by correcting for variability in the algorithm. Monitor your engagement and reach trends relative to your changing following size to see real patterns of change.
Content Reciprocity: Engagement You Gave vs Received
LinkedIn's content distribution is based on social interactions more than topical interests. Compare the volume of engagement you gave to others’ versus the amount you received.
Content Competitiveness: Your Potency in the Feed
Whether you get 100 impressions or 100k, each moment of attention is a fight you must win. Track how well you win engagement for the reach you get, and how well you measure up to top creators.
"Game-changing... one-of-a-kind..."
Other data analytics products are either simplistic dashboards or just not helpful to the way creators use LinkedIn. The CPI framework is effortlessly actionable.
BRITTA NEWLY
B2B Podcaster | Founder of Crane Podcasts
Improve everything you measure.
Just choose how closely you want to track your performance.
Have a PhD Data Scientist and a tenured Growth Marketer turn your LinkedIn data archive into a personalized index of your creator performance.
Look back at your Brand:
Brand Awareness
Brand Engagement
Brand Trust
Brand Loyalty
Review your Audience Health:
Audience Growth
Following Demographics
Your True Champions
Audience Engagement
Validate prior Content Performance:
Publishing Analysis
Relative Impressions & Engagement
Engagement Reciprocity
Content Competitiveness
Lock in quarterly expert analyses to get the insights you need to monitor trends and anomalies in your performance over the course of the next year.
See how your Brand is growing:
Brand Awareness
Brand Engagement
Brand Trust
Brand Loyalty
Track ongoing Audience Health:
Audience Growth
Following Demographics
Your True Champions
Audience Engagement
Optimize your Content Performance:
Publishing Analysis
Relative Impressions & Engagement
Engagement Reciprocity
Content Competitiveness
Meet the experts powering your analysis.
Put a tenured growth marketer and a PhD data scientist in your back pocket.
Mike Phillips
Your creator economy growth marketer
A growth marketer, weightlifter, and content creator — Mike has grown revenue for large and small businesses for over 14 years. His mission is to help creators grow stronger business by making marketing make sense for the creator economy.
Mike creates content on LinkedIn and YouTube that connects the dots between effective enterprise growth strategies and real-world applications in the creator economy. He founded THE GYM Community in early 2023, a private community where creators and solopreneurs. Members collaborate, set goals, hold one another accountable, build skills, and develop a growth mindset, and grow stronger together.
Mike also coaches creators 1:1 to help them break limits and grow reliable revenue with strong and simple marketing.
Lisa Blanchard, PhD
Your expert "small data" scientist
A self-described “recovering engineer,” Dr. Blanchard has worked on various applications of data analytics since 2009. Her trade is mining data, but her art is making it tell a story that regular people find actionable — bringing data analysis down to earth.
Lisa relentlessly pursues the root causes in every blip on the dashboards she builds, and is deeply experienced in building custom performance reporting. She can extract the plain-language story from thousands of rows and columns of data.
Though she consults with tech startups and enterprises on marketing & people analytics, Dr. Blanchard’s personal passion is mentorship — helping others make data-informed decision as they navigate their careers.
One analysis. So many uses.
The Creator Performance Index is popular with professionals like you.
Individuals building a solopreneur business
Executives growing their thought leadership
B2B teams measuring employee advocacy
Agencies adding value to content services
Get your analysis Today.
Stop flying blind and start validating your LinkedIn strategies. Get the insights you need to make the most of all the time and effort you put into LinkedIn.